The Victory Lab
$12.50
The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg explores how modern political campaigns use data, behavioral science, and experimentation to influence voters and win elections. The book shows how campaigning has shifted from relying on intuition and traditional demographics to using detailed voter data, predictive models, and randomized experiments to understand voter behavior.
Condition: Great, like new. Hardcover.
Author: Sasha Issenberg
Genre: Political nonfiction
Print length: 357 pages